Project Snapshot
- Industry: Residential Construction, Custom Homes & Remodeling
- Engagement: Website Design + Build + Property Listings + CRM + Automations
- Timeline: ≈ 4 weeks
- Core Outcomes: Stronger project presentation, clearer service positioning, dedicated property listings, improved lead capture, and organized customer follow-up
- Stack Badges: WordPress, Elementor, HighLevel CRM, Property Listings, Google Analytics 4
“Built a professional website and CRM-connected lead system for Posty’s Build & Remodel, giving the company a central platform to showcase construction services, completed work, and available properties.”
Goals → Outcomes
- Goals
- Present Posty’s custom construction and remodeling capabilities through a more professional online experience.
- Make it easy for prospective customers to understand the company's range of services.
- Provide a dedicated area for showcasing available properties.
- Create a better system for capturing and managing construction inquiries.
- Outcomes
- A WordPress and Elementor website that clearly presents custom homes, additions, remodeling, steel buildings, barndominiums, decks, flooring, exterior work, and other services.
- A dedicated listings system allows available properties to be presented with photos, pricing, property information, and inquiry opportunities.
- Portfolio and gallery content help prospective customers evaluate the company's craftsmanship.
- Website leads are connected with HighLevel CRM and supporting automations for more organized customer management.
Before / After
- Before
- Posty’s needed a stronger digital platform for presenting both its construction services and available properties.
- Customer inquiries needed a more centralized system for tracking and follow-up.
- After
- A professional construction website that acts as both a project showcase and a sales platform.
- Prospective customers can research services, view previous work, browse available homes, and submit an inquiry through one experience.
Highlights
- Construction Service Presentation
- The website organizes a broad range of services into an easy-to-understand structure.
- Visitors can quickly understand that Posty’s handles projects ranging from remodeling and additions to complete custom home construction.
- Property Listings
- A dedicated listings section allows Posty’s to publish homes and properties directly on its own website.
- Individual listings provide additional property information and direct inquiry opportunities.
- Project Portfolio
- Gallery content provides visual proof of the company's capabilities and craftsmanship.
- The website uses completed work to support credibility during the customer's decision-making process.
- CRM Integration
- Contact and project inquiries connect with HighLevel CRM.
- Automations provide a foundation for more consistent follow-up as leads move from initial inquiry toward a construction project.
Results
- Stronger Sales Presence: The website now works as a digital sales tool rather than simply an online company profile.
- Better Project Presentation: Services and completed work are easier for prospective customers to evaluate.
- Integrated Listings: Available properties can be promoted directly alongside the company's construction capabilities.
- Improved Lead Organization: HighLevel provides a centralized location for managing new construction inquiries.
- Scalable Platform: New projects, services, galleries, and properties can be added as the company continues to grow.
