Project Snapshot
- Industry: Interior Design, Furniture Consignment & Home Furnishings
- Engagement: Website Design + Build + Inventory Management + CRM + Automations
- Timeline: ≈ 6 weeks
- Core Outcomes: Premium online presence, browsable furniture inventory, stronger presentation of interior design services, improved product inquiries, and centralized lead management
- Stack Badges: WordPress, Elementor, WordPress Inventory Management, HighLevel CRM, Google Analytics 4
“Built a design-focused website with a custom WordPress inventory system and CRM-connected inquiry process, giving Lifestyle Design & Consign a digital showroom for its constantly changing furniture collection and interior design services.”
Goals → Outcomes
- Goals
- Create an online presence that reflects the upscale positioning of the showroom and interior design business.
- Allow customers to browse changing furniture and décor inventory online.
- Present interior design and furniture consignment as complementary parts of the business.
- Make it easier to turn interest in individual pieces or design services into actionable customer inquiries.
- Outcomes
- A visually focused WordPress and Elementor website designed around upscale furniture, consignment, unique décor, and professional interior design.
- An inventory management system inside WordPress allows the business to publish and organize available pieces.
- Inventory can be categorized across furniture, lighting, mirrors, accessories, artwork, rugs, collectibles, outdoor pieces, and other specialty items.
- Product interest and consultation opportunities create direct paths for prospective customers to contact the business.
- HighLevel CRM automations provide a more organized system for managing inquiries.
Before / After
- Before
- The business needed a digital experience capable of representing a showroom where inventory changes frequently.
- Furniture shoppers and interior design prospects needed clearer online paths for discovering available products and services.
- After
- A digital showroom where customers can browse inventory before visiting the physical location.
- Interior design, furniture consignment, showroom inventory, and customer inquiries are brought together through one website.
Highlights
- WordPress Inventory Management
- A custom inventory structure allows the team to add, organize, categorize, and update individual furniture and décor pieces directly in WordPress.
- Customers can search available inventory and browse by product category.
- Digital Showroom Experience
- Individual inventory pieces can include product information, pricing when applicable, imagery, categories, and an interest-based call to action.
- The structure allows the website to change alongside the physical showroom as inventory comes and goes.
- Interior Design Presentation
- Dedicated content explains consultation, room planning, furniture selection, color coordination, and other interior design capabilities.
- Strong visual presentation helps communicate the premium positioning of the brand.
- CRM & Inquiry Management
- Customer interest in inventory and design services can be captured and organized through HighLevel.
- Automations provide a more consistent foundation for responding to prospective customers.
Results
- Browsable Online Inventory: Customers can explore available pieces before visiting the showroom.
- Easier Inventory Management: The business can manage an evolving collection directly through WordPress.
- Stronger Brand Experience: The website reflects the upscale positioning of the physical showroom and interior design service.
- Better Lead Capture: Product and consultation interest has a clearer path into the business.
- Connected Sales Foundation: Website inventory, customer interest, and CRM management work together rather than operating as separate systems.
