Project Snapshot
- Industry: Residential & Commercial Floor Cleaning
- Engagement: Logo Design + Website Design & Build + Interactive Quote Calculator + CRM + Automations
- Timeline: ≈ 4 weeks
- Core Outcomes: Stronger brand presence, clearer presentation of services, faster quote generation, improved lead capture, and centralized customer management
- Stack Badges: WordPress, Elementor, HighLevel CRM, Interactive Quote Calculator, Google Analytics 4
“Created a new brand and conversion-focused website with an interactive floor cleaning calculator and HighLevel automation to help M&M Floor Cleaning turn service inquiries into organized, actionable customer opportunities.”
Goals → Outcomes
- Goals
- Give the long-established floor cleaning company a professional modern digital presence.
- Clearly explain residential and commercial floor cleaning services.
- Make it easier for customers to understand potential project costs before reaching out.
- Automatically move incoming inquiries into a system where the team can manage and follow up with customers.
- Outcomes
- A redesigned visual identity and professional WordPress website built around M&M's history, services, and reputation.
- Clear presentation of carpet cleaning, tile and grout cleaning, LVP care, concrete cleaning and polishing, upholstery cleaning, and VCT maintenance.
- An interactive quote calculator allows customers to build room-by-room estimates based on floor type and square footage.
- Customer inquiries connect with HighLevel CRM and supporting automations for more organized lead management.
Before / After
- Before
- A long-standing local company with decades of experience that needed a stronger digital presence and a more efficient way to turn website traffic into customer inquiries.
- After
- A modern website that combines company credibility, service education, estimating, lead capture, and CRM functionality.
- Prospective customers can now move from learning about a service to estimating their project and contacting the company through one experience.
Highlights
- Brand & Website Development
- A new logo and website design give M&M a professional identity that reflects both its history and the company's current direction.
- The site balances residential and commercial services while emphasizing the company's Northwest Iowa roots.
- Interactive Quote Calculator
- Customers can select their floor type and enter square footage or room dimensions to generate an estimated project cost.
- Multiple rooms and service options can be included before the customer submits an inquiry.
- Service Education
- Individual service messaging helps customers understand which cleaning solution fits carpet, tile, LVP, concrete, upholstery, and commercial flooring needs.
- Frequently asked questions provide additional information before a customer contacts the company.
- CRM Automation
- Leads generated through the website can enter HighLevel CRM for centralized customer management.
- Automations help create a more consistent process for handling new inquiries and follow-up.
Results
- Easier Quote Process: Customers can estimate cleaning costs without waiting for an initial phone conversation.
- Better Lead Qualification: Submitted estimate information gives the business more context about a project before following up.
- Stronger Online Presence: The new brand and website better represent an established company serving Northwest Iowa since 1976.
- Centralized Customer Management: HighLevel provides a more organized system for handling incoming opportunities.
- Improved Customer Journey: Visitors can learn, estimate, submit, and move into the follow-up process through one connected experience.
