Project Snapshot
- Industry: Landscaping, Lawn Care & Equipment
- Engagement: Web Design + Build + CRM + Social Media Content + Display Ads
- Timeline: ≈ 6 weeks
- Core Outcomes: Stronger online presence, clearer product and service presentation, organized lead capture, better support for product education and sales inquiries
- Stack Badges: WordPress, HighLevel CRM, Contact Forms, Google Analytics 4
“Built a conversion-focused website, CRM-connected inquiry system, materials calculator, and supporting marketing assets to help Midwest Compost Solutions promote its services, equipment, and natural lawn care products more effectively.”
Goals → Outcomes
- Goals
- Create a professional website that clearly presents Midwest Compost Solutions’ products, services, and value proposition.
- Make it easier for customers to explore compost, seed, equipment, and service options in one place.
- Support lead generation with CRM-connected contact functionality and marketing content that promotes both equipment and services.
- Outcomes
- A polished website with dedicated navigation for products, services, and a materials calculator, giving users a clearer path to explore offerings and make contact.
- Clear presentation of compost, grass seed, equipment, and service-related messaging, with strong calls to action like “Contact Us” and “View Our Services.”
- A HighLevel CRM setup and contact workflow to support more organized lead capture and follow-up.
- A materials calculator that helps users estimate compost volume based on depth and area, adding practical value to the site experience.
Before / After
- Before
- Limited digital infrastructure for presenting products, services, and customer inquiry flow in a structured way.
- After
- A professional website that gives the company a stronger first impression and a more complete digital sales foundation.
- A centralized path for customers to learn, calculate material needs, and submit inquiries through a HighLevel-connected contact system.
Highlights
- Website Experience
- The site clearly organizes the business around key categories like compost, grass seed, equipment, services, and the materials calculator, making it easier for users to navigate based on need.
- Messaging emphasizes natural lawn care, sustainability, and safe, eco-friendly results for families, pets, and the environment.
- CRM Integration
- A HighLevel contact form and CRM workflow were implemented to create a cleaner system for collecting and managing incoming leads.
- This gave the business a more centralized way to track inquiries tied to products, services, and customer interest.
- Materials Calculator
- A built-in materials calculator was created to help users estimate compost needs by area and depth, including square feet, acres, cubic feet, and cubic yards.
- This added a practical, self-service tool that supports both education and conversion.
- Marketing Support
- Supporting social media content was created to help promote both equipment and service offerings.
- Display ads were also developed to extend visibility and drive more qualified traffic back to the business.
Results
- Stronger Online Presence: The business now has a more complete and professional digital presence that better reflects its products, services, and expertise.
- Clearer Customer Journey: Visitors can move from learning about compost and equipment to estimating needs and reaching out through a single website experience.
- Better Lead Capture: New inquiries now have a more direct and organized path into the business through the website and HighLevel CRM setup.
- More Useful Sales Experience: The calculator and supporting marketing assets help Midwest Compost Solutions educate prospects while also supporting conversions.
