Project Snapshot
- Industry: Non-Profit, Fiber Arts & Education
- Engagement: Website Redesign + Build + Membership Migration + CRM Integration + Automations
- Timeline: ≈ 8 weeks
- Core Outcomes: Modernized member experience, successful migration of existing subscriptions, clearer organization of 30+ pages of content, protected member resources, and centralized membership tracking
- Stack Badges: WordPress, Elementor, Paid Memberships Pro, HighLevel CRM, Google Analytics 4
“Redesigned and rebuilt a 30+ page membership website, migrated existing member subscriptions, and connected membership activity to HighLevel to create a more organized digital platform for the Circular Sock Knitting Machine Society.”
Goals → Outcomes
- Goals
- Modernize a large existing website while preserving important organizational content and existing memberships.
- Create a clearer experience for both the general public and active CSKMS members.
- Provide secure member login functionality and organized access to exclusive educational resources.
- Connect membership activity with HighLevel CRM for better internal tracking and communication.
- Outcomes
- A redesigned 30+ page WordPress website with a more structured approach to educational resources, events, membership information, certification materials, and organization content.
- Existing Paid Memberships Pro subscriptions were migrated into the new website to maintain continuity for current members.
- Dedicated member login and protected content areas give members access to resources such as videos, patterns, manuals, newsletters, directories, and certification information.
- Membership activity is automatically logged into HighLevel CRM, giving the organization a more centralized view of its member base.
Before / After
- Before
- An established membership organization with a large amount of valuable content that needed a more modern, organized digital experience.
- Existing memberships and subscriptions needed to be preserved while transitioning to a completely redesigned website.
- After
- A modern membership platform that combines public education, member recruitment, protected resources, account management, and organizational information in one system.
- Membership and CRM infrastructure work together behind the scenes to create a more manageable long-term platform.
Highlights
- Large-Scale Website Redesign
- More than 30 pages of content were reorganized and rebuilt in WordPress and Elementor.
- Navigation was structured around membership, events, educational resources, certification programs, organizational information, and member-only materials.
- Membership Migration
- Existing Paid Memberships Pro subscriptions were transferred into the redesigned website.
- Member access and account functionality were maintained while moving to the new digital platform.
- Member Portal
- Protected sections allow members to access exclusive resources including educational videos, patterns, manuals, newsletters, directories, and certification materials.
- Public and member-only content are clearly separated, giving visitors a natural path from discovery to membership.
- CRM Integration
- Membership activity is connected with HighLevel so subscription information can automatically become part of the organization's CRM records.
- This creates a stronger foundation for member communication, administration, and future automations.
Results
- Stronger Member Experience: Members now have a clearer and more professional platform for accessing resources and managing their membership.
- Successful Membership Transition: Existing subscriptions were preserved through the redesign instead of requiring the organization to rebuild its membership base.
- Better Content Organization: A large library of educational and organizational material is easier to navigate and maintain.
- Improved Administration: Membership information can now flow into HighLevel CRM for more centralized tracking and communication.
- Scalable Digital Foundation: CSKMS has a platform that can continue expanding as new resources, events, certifications, and member benefits are added.
