March marks the transition from winter to spring, making it an ideal time for local businesses to refresh your digital marketing strategies. Consumers are emerging from the winter slump, ready to shop, plan vacations, and participate in seasonal activities.

It’s also a great month for businesses to take advantage of March-specific marketing opportunities, such as St. Patrick’s Day promotions, March Madness tie-ins, and spring cleaning campaigns. By optimizing your digital presence now, you can position your business for success in the warmer months ahead.

Why keep reading?
This guide will help you update your online presence, optimize for seasonal searches, and plan engaging marketing campaigns to drive more customers to your business in March and beyond.

TABLE OF CONTENTS

1. Refresh Your Digital Presence for Spring
2. Plan Promotions Around March Holidays and Events

3. Leverage Seasonal Content Marketing

4. Optimize for Local SEO and Springtime Searches

5. Run Social Media Campaigns That Engage Your Audience

6. Review Q1 Performance and Adjust for Success

1. Refresh Your Digital Presence for Spring

Just like spring cleaning your home, your digital presence needs a seasonal refresh. March is the perfect time to update your website, social media, and online listings.

Steps to Refresh Your Digital Presence:

✅ Update Website Content – Refresh homepage banners with spring imagery and update any outdated content.
✅ Check Mobile Optimization – Ensure your site is mobile-friendly, as over 60% of searches come from mobile devices.
✅ Update Your Google Business Profile – Adjust business hours, add new seasonal photos, and promote March specials.
✅ Ensure Website Speed Is Optimized – Use Google PageSpeed Insights to check your site’s speed and make improvements.

2. Plan Promotions Around March Holidays and Events

March is packed with marketing-friendly holidays and events. These can serve as excellent promotional opportunities to attract customers.

Key March Holidays to Leverage:

• St. Patrick’s Day (March 17th) – Offer discounts, themed promotions, or host a social media contest.
• March Madness (Mid-March – Early April) – Create bracket-style competitions, special deals, or basketball-themed social content.
• First Day of Spring (March 20th) – Run “Spring Into Savings” promotions or launch new seasonal products/services.

3. Leverage Seasonal Content Marketing

Content marketing is a powerful way to engage your audience while improving your search engine rankings (SEO). March provides many content opportunities that can drive website traffic and social media engagement.

Content Ideas for March:

📌“Spring Forward: How Can Your Customers Prepare for the Season”- Discuss ways your customers can prepare for the spring, while you work to refresh your storefront and update inventory. You could also offer tips on things like deep cleaning, reorganizing displays, or launching new seasonal products.

📌 “How to Celebrate St. Patrick’s Day with Your Customers” – Fun and engaging ideas for your business.
📌 “March Madness Marketing: How to Score Big with Customers” – Marketing tips inspired by basketball’s biggest tournament.
📌 “Spring Break Deals and Promotions for Your Local Business” – Appeal to families and students looking for experiences.

💡 Pro Tip: Mix blog posts, videos, and infographics to appeal to different audience preferences.

4. Optimize for Local SEO and Springtime Searches

As the weather warms up, more people are searching for seasonal services and products. Optimizing your local SEO ensures that your business appears in relevant search results.

Local SEO Strategies for March:

✅ Use Spring-Themed Keywords – Incorporate terms like “spring cleaning services in [your city]” or “best patios for outdoor dining near me.”
✅ Encourage Google Reviews – Positive reviews improve rankings and build trust. Ask satisfied customers to leave feedback.
✅ Update Local Listings – Ensure your Google Business Profile, Yelp, and other directories have accurate information.
✅ Create Location-Based Blog Posts – Examples include “Best Spring Activities in [Your City]” or “Top Local Events for March.”

📈 Stat: 46% of Google searches are for local businesses. (Source: HubSpot)

5. Run Social Media Campaigns That Engage Your Audience

March is a great time to increase engagement on social media with interactive campaigns.

Ideas for March Social Media Campaigns:

📣 March Madness Bracket Challenge – Have customers vote on their favorite products or services in a fun competition.
🍀 St. Patrick’s Day Contest – Encourage users to post photos wearing green or tag friends for a prize.
🌸 Spring-Themed User-Generated Content – Ask customers to share photos of how they’re enjoying your products/services this season.
📅 “Spring Sale Countdown” Campaigns – Use countdown timers in Instagram Stories or Facebook posts to build excitement.

🚀 Pro Tip: Run paid ads on Facebook and Instagram to reach new local customers during high-traffic shopping periods.

6. Review Q1 Performance and Adjust for Success

March is the last month of Q1 (Quarter 1), making it a great time to analyze your digital marketing performance and make adjustments for the rest of the year.

What to Review in Your Q1 Performance:

📊 Website Analytics – Which pages are getting the most traffic? Where are users dropping off?
📧 Email Marketing Stats – Are your open and click-through rates improving?
📱 Social Media Engagement – What types of posts are performing best?
🎯 Paid Ad Performance – Which campaigns generated the most leads or sales?

🔍 Next Steps:

• Double down on what’s working.
• Adjust strategies that aren’t delivering results.
• Plan Q2 campaigns based on your insights.

Frequently Asked Questions